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Selling to Single Women

Attention Builders: Want to sell more homes? Then cater to single female Baby Boomers!

Hardware + Building Supply Dealer magazine recently reported that a Del Webb survey shows that one in five Del Webb buyers (across 50 communities nationwide) is a single woman. Financially savvy and making a strong impact in the housing market, single females are a demographic that will only grow during the next decade.

So how do you specifically attract women homebuyers? With products they value --- ranging from security-focused products to those products that guarantee their privacy. For the later, Hy-Lite can help.

Key windows in the home --- especially in the bathroom --- need to offer style and privacy to make female shoppers feel comfortable. A big, spacious bathtub can be appealing to female homebuyers, but only if there's a privacy window above it.

Hy-Lite offers acrylic block, glass block and decorative glass privacy windows that answer this need. From operable units to fixed, Hy-Lite provides stylish window options that appeal to female homebuyers ... which should appeal to builders!